Desculpas pelo título meio Engrish, mas é que não consegui ainda engolir direito a notícia: o McDonald's quer mudar o dicionário porque não gosta da definição de "McJob."
The Oxford English Dictionary currently describes a McJob as "an unstimulating low-paid job with few prospects".
McDonald's says this definition is now "out of date and insulting", and claims a survey found that 69% of the UK population agree it needs updating.
The campaign by the firm's UK arm is backed by the government's skills envoy and former CBI boss Sir Digby Jones.
'Making a stand'
"The current definition is extremely insulting to the 67,000 people who work for us within the UK," said McDonald's senior vice president David Fairhurst.
"It is also insulting for everyone else who works in the wider restaurant and tourism sectors.
"It is time for us now to make a stand and get the Oxford English Dictionary to change the definition."